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InDesign is a desktop publishing software developed by Adobe Systems and has been part of Adobe’s Creative Suite since the first release.

Top PowerPoint shortcuts for efficient work.Content optimization in Sales Enablement: diving into every 3 steps of the funnel.4 Steps to content creation for Sales Enablement.This article will shortly describe both software and follow with a shortlist of the advantages and disadvantages of each. So, before picking your team, we will give you insights into both. Well, we can all agree that each has its upsides and downsides and that marketers are often either used to working on one or the other.

However, two main platforms often collide Microsoft PowerPoint and Adobe Creative Suite InDesign. To achieve this mission, many platforms are available for marketers to choose from. Moreover, delivering relevant and interesting content is a key part of any successful Sales Enablement strategy. According to the Content Marketing Institute, it can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action. It is about conveying a brand’s image, standards and message in each piece created. Content marketing creation is about more than just letting the creativity run wild.